As an Internet site is used to share info and facts with the online world or to get more clients in case you offer products and/or services, it is important to know how it is performing. What you need for that is a detailed report of the visits to the Internet site - how many new individuals have opened it, how many have made a comeback, what webpages they've visited etc. It'll also be very helpful if you know how people noticed your site, especially if you are running an advertising campaign, due to the fact that you'll be able to determine if people have opened your website directly or if they were referred by an Internet search engine or a website where you advertise. This kind of information will allow you to boost the performance of the site and, if necessary, adjust your marketing tactics if various parts of the Internet site should be getting more visitors. Having thorough stats provides you with a better perception of how your site is doing and a better control over your online presence.