A TXT record is text in free, human-readable form, that's associated with a domain address as a DNS record for one purpose or other. The most popular use of a TXT record is to add your site to an online search engine or to an analytics platform, which provides information about the traffic to your website. Creating this kind of a record functions as confirmation that you're the Internet domain owner and they'll supply the content you need to include as the value when you set up the record. Another purpose of a TXT record is to verify that an e-mail message is sent by the domain name owner and from a trusted hosting server - this is the so-called SPF protection, that helps prevent any electronic address created under your domain name to be forged and unauthorized people to send junk mail making it look like it was mailed from your own mailbox. You may include any other info that you would like to be associated with your domain name in a TXT record as well.